What is a survey?

A survey is an inquiry into views and opinions, achieved by interviewing a sample of  physicians,pharmacists  or people chosen to reflect the views of a wider group.

What is Market Research?

This outline is designed to give basic information about the key elements of market research. It covers different types of research, drawing samples, asking questions, the design of research studies and how to work most effectively with a research agency. For more detailed information on any aspect reference ask Amygate Healthcare

Why do organizations use market research?

• what their stakeholders know (awareness or familiarity)
• what they think and value (opinions and beliefs)
• what they feel (attitudes and emotions)
• what they do, and are likely to do (usage and behavior)
• drivers, motivations and reasons for the above
• emerging issues which could impact your organization

This enables organizations to improve their planning and decision making.
Market research, in its broadest sense, is concerned with the collection of such information, both perceptual and factual

How many people need to be interviewed to make a survey statistically relevant?

As a general rule, the more people who are interviewed as part of a survey (the larger the sample), the more statistically reliable the results will be — i.e. the more confident we can be that the results closely match those that would have been obtained if all eligible people had been consulted.

What's the difference between 'qualitative' and 'quantitative' research?

Essentially, quantitative research involves the administration of large-scale surveys to collect statistically reliable data — enabling us to ask "what?" people think and find out "how many?" people have a particular opinion about a particular issue. This type of data is extremely useful for quantifying general views and opinions.
Qualitative research attempts to dig beneath the surface of these headline figures (e.g. through the use of focus groups and one to one in-depth interviews) — asking questions such as "why?" and "how?" people form their opinions. Qualitative research is particularly useful when researching sensitive or complex issues, allowing more detailed probing on particular issues of concern — but given the small number of participants involved and the way they are selected, we usually cannot generalise from these findings to the target population